SANTA CRUZ, CALIF. (March 11, 2008) – Rainbow Light’s Just Once® Naturals were the first-ever food-based one-per-day multivitamins. These innovative products blend research-based, customized nutrient profiles with whole green foods, targeted botanicals and digestive enzyme support that makes them gentle on the stomach – a winning combination for delivering optimal health benefits and increased energy, as well as stellar sales performance. Women’s One™ Multivitamin/Mineral is the number one selling multivitamin in the natural channel overall, and the number one women’s multivitamin, a position it has held for five years in a row. Men’s One™ and Prenatal One™ are the number one selling men’s and prenatal multivitamins. Each of the three is in the top one percent of natural supplements sold.[1]

With exciting, research-based formula upgrades, Rainbow Light has taken these top-sellers to the next level. Women’s One, Men’s One and Prenatal One Multivitamins now each deliver 25 million highly shelf-stable, bio-active probiotics for digestion, immunity and vitality. Women’s One and Men’s One also provide 800 IU vitamin D and 800 mcg folic acid for supporting a healthy heart, strong bones, increased immune function and protecting long-term health.

These products have sustained their number one ranking because they offer research-based, effective, customized nutrition for added health benefits that go beyond what other typical one-per-day multivitamin products can provide. “By incorporating the equivalent of a B and C complex for stress and energy support, a probiotic and digestive enzyme formula and a high-potency vitamin D supplement into our complete, food-based multivitamins, consumers are able to feel a difference from our Just Once multivitamins,” explains Rainbow Light president, Linda Kahler.

Rainbow Light has recently invested in a groundbreaking national television ad campaign that complements an aggressive print, viral and health care influencer advertising strategy to propel successful new product launches and continuing, exceptional sales growth.

The Just Once formula improvements are driven by nutritional and market research. Probiotics are shown to promote digestive health, nutrient assimilation, efficient removal of toxins and wastes, increased immune function[2] and vitality. They are an effective defense against occasional digestive problems such as constipation, diarrhea, gas and bloating.[3]^, [4] Taking supplemental probiotics helps to replace beneficial flora lost due to stress, less-than-optimal diet, disease, antibiotic use and other factors. The U.S. probiotics market is forecast to more than triple in value from $143.9 million currently to $394 million in 2010, according to recent statistics.[5]

Vitamin D has been studied at potencies of 800 IU and higher for its positive effects in supporting enhanced immune function, cardiovascular[6], colon[7] and breast tissue health[8], as well as its function in promoting calcium absorption, protecting bone strength[9] and strengthening nerves and muscles surrounding bones.

Folic acid promotes healthy homocysteine metabolism for cardiovascular health, and plays a role in supporting brain health and red blood cell formation. Deficiencies of folic acid have been linked to low birth weight babies and neural tube birth defects,[10] making adequate folic acid intake especially critical for all women of childbearing age.

Delivering optimal prenatal nutrition is a priority at Rainbow Light. As the number one selling natural prenatal brand, and a founding donor of Vitamin Angel’s Maternal Health Project, the company is a leader in this category. Recognizing the wealth of research supporting the profound health benefits of consuming DHA during pregnancy and nursing, Rainbow Light developed DHA 250 Smart Essentials™ formula. It delivers highly concentrated omega-3 essential fatty acids and brain-building nutrients, including 250 mg of DHA, with no fishy aftertaste – all in just one softgel per day.

DHA is an omega-3 fatty acid essential for maintaining optimal brain health, and promoting normal fetal and infant brain development during pregnancy. DHA also plays a role in the health of the eyes, heart and nervous system. The National Institute of Health recommends that healthy adults consume 220 mg of DHA per day, more than is contained in four cans of light tuna per week. Unfortunately, the typical American diet delivers less than 100 mg per day – one of lowest consumption rates in the world.

To make it easier than ever for smart moms and their babies to get the comprehensive prenatal nutrition they need, Rainbow Light offers a Complete Prenatal Care pack, which includes a full one month supply each of DHA 250 Smart Essentials bundled with Prenatal One™ Multivitamin. This combo pack provides all the essential vitamins and minerals critical for a healthy pregnancy, as well as nourishing whole foods and supportive herbs for mother’s vitality and baby’s healthy development. What’s more, the prenatal pack educates women on the importance of consuming DHA during pregnancy, thus supporting healthier pregnancies while also creating new DHA customers for retailers and driving repeat sales.

With the development of research-based, formula improvements to number one selling Women’s One, Prenatal One and Men’s One Multivitamins, as well as an educational Complete Prenatal Care package, Rainbow Light continues to deliver superior, research-based nutrition and maximum convenience at a great value for consumers that drives continuing sales growth for retailers.

All trademarked names used herein are the property of Rainbow Light® Nutritional Systems, Inc.

This product has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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A leader in natural nutrition for over 25 years with the #1-selling multivitamin in the natural products industry, Rainbow Light Nutritional Systems, Inc., delivers Food-Based, Potent and Bio-Balanced™ formulations that combine evidence-based, highly bioavailable nutrient potencies and forms, energizing whole foods, enzymes and herbs from worldwide healing traditions to address specific health and lifestyle needs for men, women, seniors and children.  The benefits of this integrated, research-driven approach are an immediate, positive difference you can feel, and optimal support for lifelong health. Choose your best. Choose Rainbow Light. For more information on Rainbow Light Nutritional Systems, call 1-800-635-1233 or visit www.rainbowlight.com.