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Rainbow Light Sponsors Continuing Medical Education for Physicians and Health Care Practitioners
SANTA CRUZ, CALIF. (March 2006) — As growing numbers of consumers continue to integrate nutritional supplements into their own personal health care programs, there is a rapidly increasing need among physicians and other health care providers for science-based education on the benefits and safe use of these products.
Rainbow Light is meeting this need by sponsoring accredited Continuing Medical Education (CME) training programs on the science behind effective supplement use. These programs are a valuable resource for health care practitioners, enabling them to confidently address their patients' questions and concerns about nutritional supplements.
Long known for their highly effective, research-based formulating practices and a strict rejection of fad ingredients and "miracle cure" claims, Rainbow Light's sponsorship of peer-reviewed, published CME programs is on track with consumer demands. Fifty-six percent of US adults now take nutritional supplements according to research released in October 2004 by Packaged Facts, a publishing division of MarketResearch.com. Likewise, the number of U.S. hospitals offering Complementary and Alternative Medicine (CAM) therapies has doubled since 1998,1 yet most physicians do not receive nutritional training in medical school. Accredited CME training provides health care professionals with evidence-based information they can rely on. The current program, "Inflammation, Pain and Chronic Disease: An Integrative Approach to Treatment and Prevention," is available through the peer-reviewed publications, Alternative Therapies and Integrative Medicine. Rainbow Light also supports doctors and other CAM practitioners by sponsoring a package program that includes CME training and discounted access to these publications.
Rainbow Light's superior evidence-based approach to formulation has earned the respect of CAM practitioners, as well as the allopathic medical community. In addition to sponsorship of CME training, Rainbow Light has been qualified for selective inclusion in the American Academy of Family Physicians Family Doctor in-office publication and website link. This is the largest physician organization in the nation, reaching 230 million patients and 12 million website hits per year. Rainbow Light also participates in nationwide medical conferences, including the 2003 CAM Summit, 2005 and 2006 Annual Scientific Meeting of the American Headache Society, and the 2006 CAM Expo. Extending their educational outreach to the public, Rainbow Light provides consumer education through nationwide hospital network programming, hospital brochures and wellness events.
Building on their 25-year history of innovation and leadership in natural nutritional supplements, Rainbow Light continues to pave the way to integrative practices and greater acceptance of CAM, promoting better health and consumer empowerment through groundbreaking education programs for health care professionals and the public.
1Business of Medicine Briefing, Christine Weibe, Medscape Money and Medicine 5(1), 2004.
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A leader in natural nutrition for 25 years with the #1-selling multivitamin, and the #1-selling men's, women's and prenatal multivitamins in the natural products industry, Rainbow Light Nutritional Systems, Inc., takes an holistic, evidence-based approach to formulating that combines optimal nutrient potencies, energizing foods, digestive enzymes and herbs from worldwide healing traditions to address specific health and lifestyle needs for men, women, seniors and children. The benefits of this integrated, research-driven approach are an immediate, positive difference you can feel, and long-term support of overall health. For more information on Rainbow Light Nutritional Systems, call 1-800-635-1233 or visit www.rainbowlight.com. The headquarters are located in Santa Cruz, CA.
For questions about Rainbow Light products e-mail customer service or call (800) 635-1233
Editor’s Note: For more information about this press release, contact: Sharon Dressen, Press Release Coordinator, at Rainbow Light Nutritional Systems: sharondressen@adelphia.net
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