Common Nutrient Deficiencies in Infants and Children
Now More Easily Prevented with New Multivitamin Powder 

SANTA CRUZ, CALIF. (January 2, 2006) – Nutrient deficiencies in infants and young children can negatively impair cognitive, social and physical development well into adolescence, and can contribute to lower scores on cognitive and motor tests1, attention-deficit hyperactivity disorder2, and increased adolescent violence3. Yet children tend to be finicky eaters, often failing to obtain the appropriate balance of vitamins and minerals from their diets. According to a study conducted by the United States Department of Agriculture, four out of five one-year-olds do not get the recommended levels of vitamin E, 87% of one-year-olds do not get the recommended levels of zinc, and 60% of one-year-olds do not get the recommended levels of iron4. A lack of easy to use, natural multivitamin choices appropriate for this age group has made it difficult for health-conscious parents to supplement the often-inadequate diets of very young children. That’s why Rainbow Light specially designed its newest Just Once® Naturals formula, NutriStart™ Multivitamin Powder, to conveniently meet the unique nutritional needs of infants and children 6 months to 4 years of age in just one serving per day.

Until now, finding a natural, research-based multivitamin formula targeted to meet the special nutritional needs of infants and young children hasn’t been easy. Most kid’s multivitamin formulas are chewable wafers geared towards older children; they don’t provide the specialized potencies infants and younger children require to fuel their rapid growth, and chewables pose a choking hazard for children under age two. Unlike other multivitamins for the 6 month to 4 year old age group that come in messy liquid formulas, NutriStart Multivitamin Powder comes in convenient, safe and sanitary single-serving packets. The ideal solution for busy parents, NutriStart Multivitamin Powder mixes easily and instantly into juice, water or baby food for use at home, daycare, preschool or during travel for foolproof dosing. For children aged 6 to 12 months, simply divide the packet in half for the appropriate dosage.

NutriStart Multivitamin Powder features just the right balance of research-backed essential vitamins and minerals to provide optimal support for the healthy development and daily vitality of infants and young children. Wholesome foods, including antioxidant-rich organic apple and banana fruit powders, buffer the nutrients to protect against stomach upset while supplying added nourishment. Kids will enjoy the pleasant fruit flavor, sweetened only with fructose, a fruit sugar scientifically proven to have a minimal effect on blood sugar. NutriStart Multivitamin Powder delivers the superior purity guaranteed with every Rainbow Light product, all manufactured in pharmaceutical facilities with only the purest, most natural ingredients and containing no artificial colors, flavors, sweeteners, preservatives, potential irritants or objectionable additives often found in other vitamin products. NutriStart Multivitamin Powder joins the top-selling Just Once Naturals line of food-based one-per-day products and is available in boxes of 30 packets, a one-month supply (or two months for infants ages 6-12 months), at $15.95 suggested retail pricing.

At last parents have an easy-to-use, safe and appropriate choice when it comes to supplementing their infants’ and young children’s diets. NutriStart Multivitamin Powder from Rainbow Light is scientifically designed to help young children thrive, and to lay a strong nutritional foundation for a lifetime of wellness.

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Unique among supplement companies, Rainbow Light Nutritional Systems, Inc., takes a holistic, evidence-based approach to formulating that combines nutrients, energizing foods, enzymes and herbs from the healing therapies of the world to address specific health and lifestyle needs for men, women, seniors and children.  The benefits of this integrated, research-driven approach are an immediate, positive difference you can feel, and the long-term support of overall health. For more information on Rainbow Light Nutritional Systems, call 1-800-635-1233 or visit www.rainbowlight.com.
The headquarters are located in Santa Cruz, CA.

1 Lozoff, B., Smith, J., Liberzon, T., Angulo-Barroso, R., Calatroni, A., Jimenez, E., “Longitudinal Analysis of Cognitive and Motor Effects of Iron Deficiency in Infancy”, University of Michigan, 2004.

2 Konofal, E., Lecendreux, M., Arnulf, I., Mouren, M., “Iron Deficiency in Children with Attention-Deficit Hyperactivity Disorder”, Arch of Pediatr and Adoles Med. 2004;158: 1113-1115.

3 Lui, J., Raine, A., Venables, P.H., Mednick, S.A., “Malnutrition Age 3 years and Externalizing Behavior Problems at Ages 8, 11 and 17 Years”, Am J Psychiatry 161:2005-2013, Nov 2004.

4 US Department of Agriculture, Agricultural Research Service: Food and Nutrient Intakes by Children, 1994-1996, 1998. ARS Food Surveys Research Group, 1999.

For questions about Rainbow Light products e-mail customer service or call (800) 635-1233

Editor’s Note: For more information about this press release, contact:
Sharon Dressen, Press Release Coordinator, at Rainbow Light Nutritional Systems: sharondressen@adelphia.net

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