SANTA CRUZ, CALIF. (January 2005) — Increasing amounts of toxins and pollutants in our food, water and the air we breathe can build up in the human body, creating a number of serious health risks. Recognizing the demand this places on the body to filter these harmful contaminants on a daily basis, Rainbow Light introduces Enviro-Defense™ Multivitamin. This ground-breaking product is designed to promote everyday healthy detoxification and is packed with protective antioxidants for a proactive approach to supporting the body’s natural defenses against exposure to environmental and food chain toxins, and the stresses of modern living.

The rising popularity of organic foods, now used by 39% of the U.S. population,1 with demand growing at a rate of 20% or more annually,2 testifies to consumers increasing concerns over toxins in our food supply – a concern that is well justified by a growing body of scientific research on the subject. For example, the U.S. Food and Drug Administration identified the substance furan in a number of foods that undergo heat treatment, such as canned and jarred foods. The presence of furan is a potential concern because it may be carcinogenic to humans, according to high-dose animal tests.3 And scientists appointed by the European Union recently reported that the use of growth hormones in food animals poses a potential risk to consumers’ health, possibly disrupting hormonal balance, causing developmental problems, interfering with the reproductive system and even leading to the development of cancer. As a result of these risks, the European Union has banned the use of growth hormones in cattle and prohibited the import of hormone-treated beef since 1988.4

Other food-chain contaminants include mercury found in nearly all fish and shellfish and pesticides in vegetables, as well as objectionable ingredients such as trans-fatty acids and artificial food additives.

Toxic environmental pollution is also on the rise, exacerbating concerns about the safety of our water supply and the air we breathe. Five billion pounds of industrial toxins were released in 2002, up 5 percent from the previous year, according to the Environmental Protection Agency’s (EPA) 2002 Toxic Release Inventory. What’s more, these numbers are based on self-reporting by the industries, and may be underreported. Environmental chemicals are linked to serious health problems such as cancer, birth defects, and nervous system, cardiovascular and immune disorders, according to the Environmental Working Group, a non-profit watchdog organization.5

Enviro-Defense Multivitamin is designed to promote healthy detoxification and protect liver health with a potent botanical blend, including milk thistle, burdock, dandelion, red clover, yellow dock, and schisandra. All of these herbs work to help the liver metabolize and detoxify harmful agents. In addition, schisandra can help increase energy levels as well as aid the body in coping with stress. Enviro-Defense also counters harmful environmental estrogens with patented Bioresponse® DIM from cruciferous vegetables, while delivering a research-backed nutrient profile for protecting long-term health with powerful tissue-specific nutrient and botanical antioxidants, such as 1,000 mg of vitamin C, 400 IU of vitamin E with mixed tocopherols, 200 mcg of selenium, plus CoQ10, alpha-lipoic acid, d-limonene, lutein, lycopene and ginkgo. The formula also supplies energizing superfoods, advanced digestive support and an immune-supporting mushroom blend. Because it is copper and iron-free, Enviro-Defense Multivitamin is designed to be appropriate and compatible for those with cancer and cancer survivors.

As modern life becomes increasingly challenging and complex, consumers are seeking the long-term health-protective benefits that optimal nutritional support can provide. Rainbow Light’s targeted, lifestyle-specific approach to product design continues to bring appropriate, evidence-based nutritional solutions to satisfy these evolving consumer needs.

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Unique among supplement companies, Rainbow Light Nutritional Systems, Inc., takes a holistic, evidence-based approach to formulating that combines nutrients, energizing foods, enzymes and herbs from the healing therapies of the world to address specific health and lifestyle needs for men, women, seniors and children. The benefits of this integrated, research-driven approach are an immediate, positive difference you can feel, and the long-term support of overall health. For more information
on Rainbow Light Nutritional Systems, call 1-800-635-1233 or visit www.rainbowlight.com.
The headquarters are located in Santa Cruz, CA.

1 2002 Organic Consumer Trends Report, produced by The Natural Marketing Institute and SPINS, Oct 2002|
2 Green, C., Dimitri, C: USDA’s Economic Research Service, Amber Waves, Feb 2002
3 Exploratory Data on Furan in Food, FDA, June 2004
4 Duplisea, Bradford. The Real Dope on Beef Hormones, Canadian Health Coalition, 2001
5 Houlihan, J., Wiles, R., Thayer, K., Gray, S., Body Burden: The Pollution in People. Environmental Working Group, January 2003

For questions about Rainbow Light products e-mail customer service or call (800) 635-1233

Editor’s Note: For more information about this press release, contact:
Sharon Dressen, Public Relations Coordinator, at Rainbow Light Nutritional Systems: sharondressen@adelphia.net

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