Groundbreaking New Supplement Formulas Guarantee Consumers

Santa Cruz, CA (July, 2004) — Interest in vegetarian products has soared in the past few years. Increasing numbers of people are turning to a meatless, vegetarian or vegan diet for religious, ethical or environmental reasons, because of health concerns, or out of fear of mad cow disease. Most supermarkets now carry soy or rice milk and vegetarian “meat alternatives”, and even fast food chains have begun to offer “veggie” sandwiches or burgers. Smart marketing, since there are an estimated 5.7 million adult vegetarians in the U.S., according to the results of a 2003 Vegetarian Resource Group (VRG) Harris Interactive survey. And VRG’s figures indicate that 30-40 percent of the country’s consumers, while not calling themselves vegetarian, are interested in meatless items. Unfortunately, many supplement products labeled as vegetarian actually contain small amounts of animal-derived or stabilized ingredients, creating a challenge for people who are careful to avoid consuming animal products. Now, with Rainbow Light’s new VegeGuard™ Formulas, vegetarian and vegan consumers no longer have to worry about “hidden” animal products in their nutritional supplements.

“Vegetarian” is a loosely used, unregulated term that can only reliably be defined to mean “no red meat included”. Unfortunately in the past, this placed the burden on the consumer to do the detective work to determine if a given supplement contained hidden animal products — not always an easy task.

Truly “vegetarian” multivitamins are particularly difficult to find, since they often contain nutrients derived from animal products such as vitamin D-3, which is derived from sheep’s lanolin; or nutrients stabilized with animal products such as vitamin A palmitate, which is stabilized with gelatin. Multivitamins may also contain animal products for their specific action in the formula, such as bee pollen for energy support.

The good news: hunting for vegetarian products just got easier. Now, when you see VegeGuard™ Formula on a Rainbow Light label, you can be certain the product inside is 100% animal-free — with no animal-derived or stabilized ingredients. And Rainbow Light even offers completely vegetarian multivitamin options: Just Once®, Just Once® Iron-Free and Energizer One™ multivitamins. All are formulated with 100% animal-free ingredients like vitamin D-2, which is microbiologically derived from the yeast Saccharomyces cerevisiae; and natural, algal source beta-carotene for vitamin A content — the only genuinely vegetarian forms of these nutrients. While many companies continue to make vegetarian claims for products that contain animal-derived or stabilized raw materials, which as “hidden ingredients” need not be disclosed, Rainbow Light adheres to a strict definition of vegetarian, and truth in labeling. Therefore, consumers and retailers can be sure that their Rainbow Light supplements contain exactly what they claim to, with no hidden surprises.

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Unique among supplement companies, Rainbow Light Nutritional Systems, Inc., takes a holistic, evidence-based approach to formulating that combines nutrients, energizing foods, and herbs from the healing therapies of the world to address specific health and lifestyle needs for men, women and children. The benefits of this integrated, research-driven approach are an immediate, positive difference you can feel, and the long-term support of overall health.

For questions about Rainbow Light products e-mail customer service or call (800) 635-1233

Editor’s Note: For more information about this press release, contact:
Sharon Dressen, Public Relations Coordinator, at Rainbow Light Nutritional Systems:
sharondressen@adelphia.net

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