Rainbow Light Launches Dynamic New Label
at Natural Products Expo West
SANTA CRUZ, CALIF. (March 14, 2005) – For nearly 25 years, Rainbow Light has continued to be an innovative leader in research-based nutritional solutions that deliver optimal, holistic support for immediate and long-term health. By incorporating current scientific research and proven traditions of complementary and alternative medicine into every customized formula, Rainbow Light is known for supplements that create a positive difference you can feel. This year at Natural Products Expo West, Rainbow Light will unveil a dynamic new package design that graphically portrays the science behind the brand.
Rainbow Light’s superior evidence-based approach to formulation has earned the respect of complementary and alternative medicine practitioners, as well as the allopathic medical community. The company provides CME certified (continuing medical education) training for healthcare practitioners, as well as groundbreaking hospital-based education for consumers interested in learning more about the benefits of nutritional supplementation. A leading advocate for women’s health issues, Shadrach Smith, M.D., a specialist in Internal and Bariatric medicine at Truman Medical Center Hospital Hill in Kansas City, Missouri, states, “As a specialist in Internal medicine, I only use the most innovative and well-researched products in the marketplace. Rainbow Light nutritional supplements have proved to me that they are on the cutting edge in the field of natural medicine. I know the stringent standards set by Rainbow Light. The kind of quality their brand delivers means I can trust giving it to my patients.”
“In a marketplace where nutrient potencies can range from very low-potency, minimal 100% Daily Value-type formulas up to extremely high dose products with no research behind them, we felt that our strong commitment to research-based formulas deserved attention,” explains Rainbow Light president Linda Kahler. “We wanted the new label design to reflect that scientific approach to delivering optimal health protective benefits.”
The new labels incorporate the company’s signature rainbow color and familiar logo to ensure consumer brand recognition. Self-selling consumer benefits are bulleted on the front panel and reinforced in the side panel text. These labels are designed to be easier to read with larger, bolder type and no background color behind the product name.
Along with smart new labels, Rainbow Light is introducing 20 new value convenience sizes, replacing multiple sizes of key top-selling products with one mid-size SKU that offers the value of the larger sizes plus the convenience of smaller sizes. “We wanted to help retailers by consolidating SKUs for easier and more profitable category management,” states Monique Wellise, National Sales Manager for Rainbow Light. “Retailers and customers are going to find the same commitment to research and quality they’ve come to rely on in every Rainbow Light product. Now, that’s available in a dynamic new package and convenient new sizes.”
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Unique among supplement companies, Rainbow Light Nutritional Systems, Inc., takes a holistic, evidence-based approach to formulating that combines nutrients, energizing foods, enzymes and herbs from the healing therapies of the world to address specific health and lifestyle needs for men, women, seniors and children. The benefits of this integrated, research-driven approach are an immediate, positive difference you can feel, and the long-term support of overall health. For more information on Rainbow Light Nutritional Systems, call 1-800-635-1233 or visit
www.rainbowlight.com.
The headquarters are located in Santa Cruz, CA.
For questions about Rainbow Light products e-mail customer service or call (800) 635-1233
Editor’s Note: For more information about this press release, contact:
Sharon Dressen, Press Release Coordinator, at Rainbow Light Nutritional Systems: sharondressen@adelphia.net
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