SANTA CRUZ, CALIF. (November 1, 2006) – Six years ago, Rainbow Light introduced a brand new supplement category with the first-ever food-based one-per-day multivitamins, Just Once® Naturals, which won over the growing numbers of crossover consumers who wanted something more natural and health-promoting than the one-per-day multivitamins offered in food, drug and mass chain retail stores. These unique multivitamin formulas have created explosive growth in the natural products marketplace, and currently dominate the top 1% of natural multivitamin sales. Now, with Rainbow Light's breakthrough new line of HealthPrescriptives™ remedies for common health concerns, the company is poised to again capture the burgeoning numbers of consumers who are looking for effective, natural, side-effect-free alternatives to over-the-counter (OTC) and prescription (Rx) medications.

The market for this type of product is undeniably escalating: Americans spend more than $27 billion annually on complementary and alternative medicine.1 Over fifty percent of Americans agree that some supplement benefits are comparable to or better than OTC and Rx medications, and with fewer side effect health risks. Thirty to forty percent add that they are willing to try a natural remedy before an OTC or Rx alternative.2 Until now, natural remedies have been difficult for new consumers to understand or trust, often requiring self-education and commitment to an ongoing, complex daily regimen that conflicts with today's increasingly busy lifestyles. What's groundbreaking about Rainbow Light's HealthPrescriptives products is their accessibility to new consumers and the convenience, simplicity and immediate results that they deliver.

HealthPrescriptives formulas take the guesswork out of natural remedies, providing powerful, immediate relief through research-based, therapeutic potencies in effective ingredient combinations formulated by world-renowned herbalist and author, Christopher Hobbs, L.Ac., A.H.G. They are safe for long-term use with no side effects or health risks, and come in easy-to-use blister cards with credible, educational packaging that instills confidence. These are important features to today's consumers, who want all-natural, easy-to-understand products. They don't want to have to figure out what types of ingredients and potencies they need, preferring convenient solutions with information they can digest and understand quickly.

The new HealthPrescriptives lineup includes Counter Attack™ Immuno-Response, a powerful, stimulant-free alternative to OTC-type remedies for seasonal distress and feeling "under the weather." Unlike its OTC counterparts, Counter Attack Immuno-Response will not cause drowsiness, anxiety, jitters, stomach upset or over-drying side effects. It activates natural immunity and provides potent, fast-acting symptomatic relief and support to speed recovery with clinically proven nutrients and botanicals - safe for children 10 years and older.

For the 24 million Americans who experience debilitating migraines, Rainbow Light introduces MigraSolve™ Petadolex® formula to provide safe, natural daily protection and address acute attacks. This is a groundbreaking product compared to OTC and Rx medications, which provide limited relief with dangerous side effect risks, including rebound headaches, exhaustion, depression, hair loss, weight gain and insomnia. Patented Petadolex is clinically proven and has been prescribed in Europe for 30 years; it is the only branded butterbur extract recommended by American Headache Society doctors, and is the only one safe for long-term use due to a patented process that eliminates naturally occurring toxins. MigraSolve Petadolex also delivers riboflavin (vitamin B2), researched for its prophylactic role in migraine treatment, and parsley seed oil, which eases digestion. This formula is safe for long-term, ongoing use by adults and children 10 years and older.

According to the Arthritis Foundation, over 43 million Americans suffer from arthritis, with over 60 million projected to have the disease by 2020. New Arthx® Relief formula is the only joint product that provides strengthening support for joint health and fluidity, cartilage and connective tissue, while also providing additional powerful botanical ingredients for same-day pain relief. While other glucosamine and chondroitin products must build to optimal levels over 4 to 8 weeks before results can be noticed, the scientifically researched botanicals and essential nutrients in Arthx Relief soothe pain immediately. Arthx Relief delivers the clinically proven, therapeutic potencies of glucosamine (1,500 mg) and chondroitin (1,200 mg), plus MSM, tumeric (50:1 standardized extract), ginger, vitamin C and key minerals for comprehensive, effective support. Unlike OTC and COX-2 drug risks, Arthx Relief is free of negative side effects!

Whatever the cause of pain, an increasing number of consumers are looking for alternatives to aspirin, NSAIDS (non-steroidal anti-inflammatory drugs) and COX-2 inhibitors, which can pose serious health risks including stomach ulcer, bleeding, liver concerns and increased heart attack risk. It is estimated that 30 million Americans take pain relief products every day; more than 100,000 are hospitalized and more than 16,000 die each year from gastrointestinal complications and side effects of pain relievers.3 Fortunately, for fast, effective relief from common aches and pains without these grave side effect concerns, consumers can turn to all natural Multilieve™ Fast Acting. It provides immediate relief for muscle spasm, soreness, menstrual cramps, stomach pain, toothache, tension and traumatic pain, and it is completely safe for long-term use. This formula delivers a potent blend of herbs researched for their pain management properties, plus magnesium and manganese to relax muscles and strengthen connective tissue. Rather than causing stomach distress, Multilieve Fast Relief soothes digestion, causing no stomach ulceration or upset.

Pain relievers aren't the only mainstream medications getting negative press these days. Since the FDA mandated the removal of pseudoephedrine products from drugstore shelves, OTC nasal decongestants have been getting a bad rap. According to researchers at the University of Florida, Pfizer's Sudafed PE and other oral phenylephrine decongestants are ineffective due to poor absorption.4 The good news: allergy and cold sufferers can now turn to an all-natural, research-based alternative, Supralieve™ Sinus & Chest. It provides fast-acting relief for sinus and chest congestion while soothing respiratory irritation without stimulants or unpleasant side effects associated with OTC remedies, such as over-drying, anxiety or drowsiness. Supralieve Sinus & Chest also delivers powerful immune support to get to the root of the problem and create a difference that consumers will feel.

According to WebMD, common side effects of OTC and Rx allergy medications include drowsiness, dizziness, headache, constipation, stomach upset, blurred vision, irritability, decreased coordination, or dry mouth, nose or throat. Consumers will have a side-effect free alternative in January 2007 when Allerstan™ Quick Response hits store shelves. Allerstan Quick Response delivers fast acting, 100% natural protection against common environmental or seasonal irritants, including airborne pollens and pollutants, dust, mold and pets. It features 1,500 mg of quercetin, the clinically proven, effective potency, plus bromelain; both support the natural defenses against environmental assaults. Targeted botanicals relieve seasonal eye, skin or respiratory discomfort while maintaining clear sinuses with no stimulants or side effects such as over-drying or cracking, while key nutrients bolster the natural immune response and counter fatigue.

Every product in Rainbow Light's innovative HealthPrescriptives lineup provides a safe, effective and natural alternative to mainstream OTC and pharmaceutical drugs at a time when more consumers than ever before are demanding such remedies. Just as with its Just Once Naturals one-per-day multivitamins, Rainbow Light has anticipated this need and answered it with on-target products that are easy to understand, convenient and that carry the scientific credibility consumers are looking for from a trusted, long-established natural brand.

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