SANTA CRUZ, CALIF. (March 2006) — For twenty-five years, Rainbow Light has been formulating science-driven, pure and potent nutritional and herbal products that are safe and effective. The company's commitment to quality continues to win a growing share of new crossover shoppers while maintaining the loyalty of its longstanding natural products customers, as evidenced by its ranking as one of the top five growth brands, with sales up 21% in 2005 versus 4% industry growth. This comes as no surprise, considering that Rainbow Light offers the #1-selling vitamin and mineral product and  the #1-selling multivitamin overall, as well as the #1-selling women's, prenatal and men's multivitamins. Their expanding base of loyal customers has made Rainbow Light the #1 Women's brand, and the #1 Prenatal brand for over ten years in the natural products industry.1

To celebrate their twenty-fifth anniversary this year, Rainbow Light is presenting three national Retail Partnership Awards to Morning Glory Natural Foods, New Season's Market, and Whole Foods Market. There will be four regional Retail Partnership Awards presented to Ada's Natural Foods, Lazy Acres Market, Mustard Seed Market & Café, and Willner Chemists. "These are retailers who have truly partnered with us to promote health and wellness together," said Rainbow Light president, Linda Kahler. "We wanted to recognize and honor their consistent, enthusiastic support for our approach to formulating and a product line we're proud of." The awards will be presented during Rainbow Light's Champagne Reception at EXPO WEST on Friday, March 24, at 6:00 PM in the Hilton Palisades Room.

Rainbow Light will also reward twenty-five years of customer loyalty by offering 25 free tablets in limited edition anniversary SKUs of their top five products. "The loyalty and trust of our customers over the years has been so gratifying," Kahler explained, "that we wanted to show our appreciation by offering 25 free tablets of the products they helped build into top-sellers."

These top five products include Women's One™ Multivitamin, which debuted in 2000 and became the #1-selling multivitamin industry-wide in less than four years. Women's One delivers energizing nutrition customized to protect the female system with targeted bone support, a potent B-complex and nourishing botanicals—it captures twice the sales of any other women's multivitamin. Men's One™ Multivitamin was also launched in 2000 and quickly jumped into the top 1% of all supplements sold. It is the #1-selling men's multivitamin, providing targeted nutrition to support men's lifelong health, including high-potency zinc, saw palmetto and the highest potency lycopene of any one-per-day. Prenatal One™ Multivitamin, part of Rainbow Light's #1-selling prenatal line, provides critical nutrient protection for both mother and baby, for those women who prefer a one-per-day supplement. Also of great importance to the consumer, purchases of Prenatal One directly support donations to at-risk mothers and babies worldwide through Rainbow Light's 10:1 donation program with Vitamin Angel Alliance - resulting in donations of well over 1 million supplements each year. All three of these products are part of the Just Once® Naturals line, the first-ever and best-selling food-based one-per-day multivitamins available.

Rainbow Light was the first company to introduce the concept of food-based formulating for superior digestibility and increased energy support with Complete Nutritional System™ Multivitamin. This product was developed in 1984, and has been a top seller for over 20 years. Kept current with developments in nutritional science over the past two decades by regular formulation updates, its popularity continues because it provides comprehensive nutritional protection and maximum energy support from the highest potency phyto-nutrient foods found in any three-per-day multivitamin available. The formula now delivers a scientifically measurable ORAC (Oxygen Radical Absorbance Capacity) of 1221, equal to a full serving of high potency antioxidant food like spinach or raspberries. Rounding out the top five products, Complete Prenatal System™ Multivitamin is the product that has set the standard for highest-quality prenatal supplementation since its launch in 1988. It provides science-based, protective potencies of all the nutrients pregnant women and developing babies need, plus whole foods, botanicals and digestive support to ease common pregnancy discomforts and calm the stomach.

Rainbow Light's history of innovation and leadership doesn't end with its successful product line; the company is also known for ongoing global contributions through Vitamin Angel Alliance and for its groundbreaking education programs for both health care professionals and the public. For 25 years, Rainbow Light has been promoting better health worldwide. As one of the most successful brands in the natural supplement industry, they will likely continue to make a positive impact for many years to come.

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A leader in natural nutrition for 25 years with the #1-selling multivitamin, and the #1-selling men's, women's and prenatal multivitamins in the natural products industry, Rainbow Light Nutritional Systems, Inc., takes an holistic, evidence-based approach to formulating that combines optimal nutrient potencies, energizing foods, digestive enzymes and herbs from worldwide healing traditions to address specific health and lifestyle needs for men, women, seniors and children. The benefits of this integrated, research-driven approach are an immediate, positive difference you can feel, and long-term support of overall health. For more information on Rainbow Light Nutritional Systems, call 1-800-635-1233 or visit www.rainbowlight.com. The headquarters are located in Santa Cruz, CA.

For questions about Rainbow Light products e-mail customer service or call (800) 635-1233

Editor’s Note: For more information about this press release, contact:
Sharon Dressen, Press Release Coordinator, at Rainbow Light Nutritional Systems: sharondressen@adelphia.net

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