SANTA CRUZ, CALIF. (September 15, 2006) – Current and ongoing scientific research continues to explore the potentially profound health benefits of consuming optimal amounts of DHA, an omega-3 fatty acid essential for maintaining optimal brain health, promoting normal fetal and infant brain development, and supporting healthy cognitive function in older adults. DHA also plays a role in the health of the eyes, heart and nervous system. The National Institute of Health recommends that healthy adults consume 220 mg of DHA per day, more than is contained in four cans of light tuna per week. Unfortunately, the typical American diet delivers less than 100 mg per day – one of lowest consumption rates in the world.

To battle this deficiency, Rainbow Light has developed DHA 250 Smart Essentials™ formula, the newest in the successful Just Once® Naturals line. It delivers highly concentrated omega-3 essential fatty acids, including 250 mg of DHA, with no fishy aftertaste – all in just one softgel per day. DHA 250 Smart Essentials further supports optimal cognitive development and age-related brain health concerns, and the health of the eyes, heart and nerves with folic acid, choline, EPA and vitamin E. The fish oils in DHA Smart Essentials are molecularly distilled to remove contaminants including heavy metals and other impurities, and the formula provides added digestive support from natural orange oil. DHA Smart Essentials 60 softgels, a full 2-month supply, is available at the suggested retail price of $26.95.

Getting optimal levels of DHA is especially critical for pregnant and nursing mothers, yet the DHA level in the breast milk of the average American woman is among the lowest in the world. If a nursing mother does not have enough DHA in her diet, her own body’s supplies are depleted in order to provide for the baby. Research has found low levels of DHA in mother's milk and in the red blood cells of women with postpartum depression,[1] and some scientists believe increasing levels of maternal DHA may reduce the risk of postpartum depression. DHA is also essential for the development of the fetal and infant brain and visual systems, A study published in the journal Pediatrics showed that children whose mothers took a DHA supplement during pregnancy scored higher on intelligence tests at four years of age than children of mothers not taking DHA supplements.[2]

To make it easier than ever for smart moms and their babies to get the comprehensive prenatal nutrition they need, Rainbow Light also introduces its new Prenatal Combo Pack, which includes a full one month supply each of DHA 250 Smart Essentials and the #1-selling natural prenatal vitamin, Prenatal One™ Multivitamin. This combo pack provides all the essential vitamins and minerals critical for a healthy pregnancy, as well as nourishing whole foods and supportive herbs for mother’s vitality and baby’s healthy development! Once again, Rainbow Light delivers superior nutrition and maximum convenience at a great value.

Rainbow Light’s Prenatal Combo Pack include 30 Prenatal One Multivitamin tablets and 30 DHA Smart Essentials softgels, and has a suggested retail price $28.95.