SANTA CRUZ, CALIF. (December 2004) – Obesity is becoming an American epidemic, and weight-loss diet programs have become a national pastime of sorts – evidenced by the fact that over half of the fifty best-selling diet books in the United States have been published since 1999. A public survey conducted by Opinion Dynamics Corporation revealed that one in five adults has tried a low-carb diet since 2002, and nineteen percent of those who weren’t currently on a low-carb diet said they would likely try one in the next two years. However, a recent study of popular diets found that high-fat, low-carb diets are nutritionally inadequate, and require supplementation. Low fat and reduced-calorie diets also cut important micronutrients from the diet, including protective antioxidants and nutrients such as calcium, iron and zinc.1 According to the Centers for Disease Control and Prevention, only one out of four dieters eats the recommended five servings of fruits and vegetables daily.

That’s why Rainbow Light designed its new Dieter’s Balance™ Multivitamin to deliver stimulant-free, energizing vital nutrient support with the extra vitamins and minerals that those on low-carb, low-fat or calorie-restricted diets need for optimal short and long-term health protection. The targeted nutrient and botanical profile promotes healthy blood sugar, energy and mood balance while dieting.

Because sugar and carbohydrate cravings can make it difficult to stick to a diet, Dieter’s Balance Multivitamin includes a focused Blood Sugar Balance blend of American ginseng, gymnema, and alpha lipoic acid, plus 300 mcg of chromium to support healthy utilization of glucose. This holistic formula also providesadvanced support for healthy energy levels, mental clarity and overall well-being, featuring a potent B-complex, choline, L-theanine and rhodiola rosea, plus superior antioxidant protection to guard against free radical oxidation with alpha lipoic acid, vitamins C and E, selenium, mixed carotenoids and bilberry. For dieters who may skimp on meals, food-based Dieter’s Balance supplies nourishing green foods that act as fuel for energy production while making this multivitamin easy to take between meals with no stomach upset.

Customized multivitamin support is important for dieters who may otherwise fall short on optimal nutrient intakes that can provide significant health-protective benefits. For example, a recent study revealed that adolescent girls who were trying to control their weight consumed fewer fruits, vegetables and grains than girls who weren’t dieting. The dieters had lower intakes of calcium, iron and other essential nutrients2 – of special concern since adolescence is when women accumulate the bulk of their calcium stores to support bone health later in life, and help to prevent osteoporosis. Consuming adequate potencies of iron can protect against iron-deficiency anemia; antioxidants counter free-radical damage that can lead to disease; and scientific research increasingly reveals numerous short and long-term health benefits associated with optimal vitamin and mineral intakes for people of all ages.

As growing numbers of consumers adopt restrictive diets to meet their weight loss goals, providing them with a customized multivitamin designed to fulfill their specific nutritional needs is more important than ever. With Dieter’s Balance Multivitamin, Rainbow Light introduces an innovative, one-step solution designed to effectively satisfy these shifting consumer needs.

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Unique among supplement companies, Rainbow Light Nutritional Systems, Inc., takes a holistic, evidence-based approach to formulating that combines nutrients, energizing foods, enzymes and herbs from the healing therapies of the world to address specific health and lifestyle needs for men, women, seniors and children. The benefits of this integrated, research-driven approach are an immediate, positive difference you can feel, and the long-term support of overall health. For more information on Rainbow Light Nutritional Systems, call 1-800-635-1233 or visit www.rainbowlight.com.
The headquarters are located in Santa Cruz, CA.

1 Freedman, M., King, J. and Kennedy, E. Popular Diets: A Scientific Review. J.
Obesity Research. 2001: Suppl 1.

2 Neumark-Sztainer, D., Hannan, P., Story, M., Perry, C. Weight-control Behaviors Among Adolescent Girls and Boys: Implications for Dietary Intake. J. Am. Dietetic Association June 2004; 14 (6)

For questions about Rainbow Light products e-mail customer service or call (800) 635-1233

Editor’s Note: For more information about this press release, contact:
Sharon Dressen, Public Relations Coordinator, at Rainbow Light Nutritional Systems: sharondressen@adelphia.net

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