New, Energizing One-Per-Day Multivitamin Joins
Top-Selling Just Once® Naturals Line

Santa Cruz, CA (July, 2004) — For nearly ten years, Rainbow Light has been the leader in one-per-day multivitamins with its top-selling line of Just Once® Naturals products that deliver evidence-based nutrient potencies in formulas customized for different lifestyles and designed to be gentle on the stomach. These innovative, consumer friendly, food-based products captured an influx of new customers, skyrocketing the Men’s One™, Women’s One™ and Prenatal One™ multivitamins to the top 1% of all supplements sold in the natural channel [SPINSscan data for the 52-week period ending April 17, 2004]. Now the newest addition to the Just Once line, Energizer One™ Multivitamin, answers the needs of all consumers (with targeted support for vegetarians) seeking to optimize their energy levels without the use of potentially harmful stimulants — in just one tablet per day.

Energizer One delivers evidence-based nutrient potencies for immediate and long-term health protection as confirmed by medical research. It also safely promotes natural energy production without using potentially harmful stimulants that ultimately deplete the body. Targeted nutrient support and an exclusive Herbal Vitality Complex of nutrient-dense green foods and energizing botanicals such as ginkgo, American ginseng and eleuthero safely promote natural energy production and mental alertness.

As one of Rainbow Light’s VegeGuard™ Formulas, Energizer One is guaranteed 100% animal-free. Not only is this formula completely vegetarian, it is specifically designed to satisfy the unique nutritional needs of vegetarian consumers, supplying optimal nutrient potencies and superior, stimulant-free energy support for those on restricted diets. It features a high-potency B-complex with special emphasis on B-12, often lacking in vegetarian diets, and genuinely vegetarian forms of vitamin D and beta-carotene, which are usually derived from or stabilized with animal products.

Since an estimated 5.7 million adults consider themselves vegetarian, and another 30-40 percent of the country’s consumers who don’t call themselves vegetarian are interested in meatless items [2003 Vegetarian Resource Group Harris Interactive survey] the need for a high-quality, completely vegetarian multivitamin option is indisputable. Because there is no regulation over use of the term “vegetarian”, many supplements with vegetarian label claims actually contain “hidden” animal-derived or stabilized ingredients. And often, supplements labeled as “suitable for vegetarians” are not formulated to address their specific nutritional needs. Energizer One Multivitamin provides a quality vegetarian multivitamin that consumers who are careful to avoid animal products can trust to deliver 100% animal-free, customized nutritional support for immediate benefits and long-term health protection. Proof that Rainbow Light, pioneer of food-based supplements, continues to lead the way to better health with innovative, scientifically formulated products that consistently satisfy changing consumer needs.

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Unique among supplement companies, Rainbow Light Nutritional Systems, Inc., takes a holistic, evidence-based approach to formulating that combines nutrients, energizing foods, and herbs from the healing therapies of the world to address specific health and lifestyle needs for men, women and children. The benefits of this integrated, research-driven approach are an immediate, positive difference you can feel, and the long-term support of overall health.

For questions about Rainbow Light products e-mail customer service or call (800) 635-1233

Editor’s Note: For more information about this press release, contact:
Sharon Dressen, Public Relations Coordinator, at Rainbow Light Nutritional Systems:
sharondressen@adelphia.net

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