Innovative Menopause Multivitamins Satisfy Increasing Consumer
Demand for Convenient, Effective Alternatives to HRT
Santa Cruz, CA (June, 2004) — Complete Menopause™ Multivitamin and Menopause One™ Multivitamin formulas from Rainbow Light® make supplementing easy for women experiencing menopause. Instead of shopping for numerous vitamin and mineral products, or often ineffective, single-ingredient menopause formulas, women can look to Rainbow Light for convenient, holistic one-step nutritional solutions that satisfy their changing needs during the transition through menopause.
According to a survey in the Nutrition Business Journal in 2002, only 15% of women prescribed hormone replacement therapy (HRT) stay on it. Women want relief from menopausal symptoms, yet they are concerned with the possible negative side effects of HRT and are seeking effective alternatives. Since more than one third of all women in the U.S. are now over age 50, with another 20 million women reaching menopause in the next decade, Rainbow Light’s new formulas enter the category of products most sought after by women, according to the DSM Nutritional Products 2003 report on vitamin consumption in the U.S.
Complete Menopause Multivitamin is the most comprehensive way to support vibrant health naturally during menopause. In just four tablets a day, it delivers a research-backed nutrient profile for long-term health protection, plus targeted nutrients and botanicals to support consistent body temperature and bone health, promote normal mood and replace nutrients easily lost during night sweats*, with non-GMO soy isoflavones and 160 mg of standardized black cohosh — the therapeutic dose.
For women who prefer the convenience of just one tablet per day, Menopause One Multivitamin supports vibrant health and vitality through all stages of menopause. It’s iron-free and provides extra support for bone health and heart health, plus broad-spectrum antioxidant protection. In addition to evidence-based multivitamin support, Menopause One also delivers key menopause relief ingredients, such as standardized black cohosh, ginkgo and non-GMO soy extract, to support energy and overall vitality while promoting normal mood and restful sleep.
With innovative, effective formulas like these, it’s no surprise that the latest SPINSscan data confirms Rainbow Light’s dominance in the women’s category. The company is the top-selling brand in the fast-growing women’s supplement category. That’s because no other company understands women’s health concerns more than Rainbow Light. For more than 20 years, they have been pioneers in women’s health, implementing groundbreaking programs directed by nurse educators and physicians to teach women about health management, the importance of nutritional supplements and formulations that address their individual needs.
Because Complete Menopause Multivitamin is the only multivitamin formula that also effectively delivers symptomatic relief, and since Menopause One is the only high-quality, food-based one-per-day menopause multivitamin offering available in the marketplace, both products are certain to enjoy the same explosive sales growth as Rainbow Light’s Women’s One™ and Prenatal One™ Multivitamins, which both rank in the top 1% of all supplement sales in natural foods stores, according to SPINSscan data for the 52-week period ending April 14, 2004.
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Unique among supplement companies, Rainbow Light Nutritional Systems, Inc., takes a holistic, evidence-based approach to formulating that combines nutrients, energizing foods, and herbs from the healing therapies of the world to address specific health and lifestyle needs for men, women and children. The benefits of this integrated, research-driven approach are an immediate, positive difference you can feel, and the long-term support of overall health.
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* This product has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. |
For questions about Rainbow Light products e-mail customer service or call (800) 635-1233
Editor’s Note: For more information about this press release, contact:
Sharon Dressen, Public Relations Coordinator, at Rainbow Light Nutritional Systems:
sharondressen@adelphia.net
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