Circle Of Care


Our Mission

To be the performance leader in building a stronger state of health for our customers, trade partners, global community and planet.

Circle of Care - Corporate Responsibility is Good Business

Rainbow Light’s Circle of Care Program formalizes our 30 year history of good corporate citizenship. The Circle of Care upholds the trust our customers have placed in us by making us the #1 natural multivitamin brand. We believe that corporate responsibility is a vital form of customer service and one of the honors of business leadership.

The Rainbow Light Difference - a Difference You Can Feel

Product quality and purity is foundational to corporate responsibility. Each formulation is research- backed to deliver optimal health benefits with a customized blend of superfood concentrates, organic spirulina and herbal extracts. Plant enzymes, probiotics and soothing botanicals are added to enhance digestion and nutrient absorption for the Rainbow Light difference, a difference you can feel.

Over Twenty Years of Fighting Global Malnutrition

As the founding supporter of Vitamin Angels, we’ve helped provide life-saving nutrition to mothers and babies around the world since 1994. Through the Circle of Care’s growing network of trade partners, we’ve nearly doubled our year-over-year vitamin donations. Together, we’ll continue our work to foster a vibrant state of health in moms and babies everywhere.

Environmental Stewardship is in Our DNA

Almost 25 years ago, Rainbow Light commissioned the first environmental impact study to establish best practices for reducing our packaging footprint. From there, we partnered with leaders in sustainable packaging to develop our trademark, 100% post- consumer-recycled Eco-Guard™ bottles. By repurposing existing plastic, we not only help keep our oceans and natural habitats pollution-free, we reduce carbon emissions seven-fold over other alternatives. Made from 100% recycled and infinitely recyclable FDA approved plastic, Rainbow Light now keeps over 10 million bottles from entering the waste stream every year.

Core Business Principles

  • • Formulas for Transformational Wellness
  • • Natural Products Leadership 
  • • High-Impact Global Aid 
  • • Sustainability & Environmental Stewardship

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