Circle Of Care


Our Mission

To be the performance leader in building a stronger state of health for our customers, trade partners, global community and planet.

Circle of Care - Corporate Responsibility is Good Business

Our Circle of Care Program formalizes Rainbow Light’s 30 year history of good corporate citizenship. The Circle of Care further upholds the belief our customers have placed in us by making us the #1 most trusted natural vitamin brand. We believe that corporate responsibility is a vital form of customer service and one of the honors of business leadership. 

The Rainbow Light Difference - a Difference You Can Feel

Product quality and purity is foundational to corporate responsibility. Each formulation is research- backed, delivering optimal health benefits with a customized blend of superfood concentrates, organic spirulina and herbal extracts. Plant enzymes, probiotics and soothing botanicals are added to enhance digestion and nutrient absorption for the Rainbow Light difference, a difference you can feel. 

Twenty Years of Fighting Global Malnutrition

As the founding supporter of Vitamin Angels, we’ve helped provide life-saving nutrition to mothers and babies around the world since 1994. Through the Circle of Care’s growing network of aid partners, we’re working to foster a vibrant state of health in moms and babies everywhere. 

Environmental Stewardship is in Our DNA

Almost 25 years ago, Rainbow Light commissioned the first environmental impact study to establish best practices for reducing our packaging footprint. From there, we partnered with leaders in sustainable packaging to develop our trademark, 100% post- consumer-recycled Eco-Guard™ bottles. By repurposing existing plastic, we not only help keep our oceans and natural habitats pollution-free, we reduce carbon emissions seven-fold over other alternatives. Made from 100% recycled and infinitely recyclable BPA-free plastic, Rainbow Light now keeps 9 million bottles from entering the waste stream every year. 

Core Business Principles

  • • Formulas for Transformative Well-Being 
  • • Natural Products Leadership 
  • • High-Impact Global Aid 
  • • Sustainability & Environmental Stewardship

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