Rainbow Light is committed to making a difference in the lives of people in need. We began donating supplements as part of natural disaster and civil strife relief operations in the early days, but in 1996 Rainbow Light president Linda Kahler was able to realize her long-held passion to reach at-risk mothers and children worldwide in a meaningful way.
Since 1994, we have donated over 38 million prenatal tablets worldwide, reaching an estimated 100,000 women, including programs in Haiti, Ivory Coast, Guatemala, Peru, Dominican Republic, Philippines and Kenya. As our Prenatal One has become the best-selling natural prenatal supplement, donations have grown as well to over 4 million annually.
Linda approached Howard Schiffer, founder and president of Vitamin Angels, with a plan to make ongoing contributions in the area of maternal health that Vitamin Angels could count on for the long-term. Rainbow Light worked in concert with Vitamin Angels to support an innovative, high-impact global aid program to fight malnutrition and improve maternal and infant survival rates in impoverished communities.
We tied our donations to sales of what was already the number one selling prenatal multivitamin, and have seen exponential increases in annual donations as sales continue to grow. Our model for corporate giving is scalable, successful, and has since inspired numerous corporate sponsors.
In 2011, we expanded our program to include children’s health, putting in place an ongoing donation program for our Kids’ One™ multivitamin, currently reaching children in Dominican Republic, Mexico and Ethiopia. We hear from our partners at Vitamin Angels about the “chubby babies” they see on distribution trips to villages where women and children were previously suffering from malnutrition and have now received prenatal and children’s multivitamins to supplement their daily diets.
Locally, we support the Santa Cruz County Second Harvest Food Bank with ongoing food donations and sponsored employee time off to work in the centers.
2008 Copenhagen Consensus
A panel of world-class economists assembled by the Copenhagen Consensus analyzed cost-effective solutions to the world’s ten biggest challenges. Micronutrient supplementation ranked as the #1 global priority.
A 2008 series on maternal and child health reported that malnutrition is responsible for one third of child deaths worldwide, and accounts for 11% of the international disease burden.
World Bank Group: Repositioning Nutrition As Central To Development
“Investments in micronutrients have higher returns than those from investments in trade liberalization, in malaria, or in water sanitation… No other technology offers as large an opportunity to improve lives at such a low cost and in such a short time.”
Photo Credits: ©Vitamin Angels/HT09/Dayka