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Most Effective Strategy to Slow Global Warming May Not Be What You Think

Greener "Pawprint" Than Ever for Green Dog Naturals Canine Supplements

Santa Cruz, Calif. (April 7, 2011) - Do you know what "green" tactic creates the greatest impact to slow global warming? Hint: it isn't switching to an electric or hybrid car, energy efficient appliances, or installing solar panels. According to Susan Collins at the Container Recycling Institute, recycling 85 percent of ALL materials would enable us to meet the Intergovernmental Panel on Climate Change (IPCC) goal of achieving less than 2 degrees Celsius increase in global temperature. Unfortunately, current recycling rates are low, hovering just under 30 percent. However, high recycling rates and 100 percent recycled content are possible. "Manufacturers must start using recycled content in packaging," emphasizes Collins.

Rainbow Light, a leader in natural nutrition for 30 years, and its canine supplement line, Green Dog Naturals®, are leading the way with Eco•Guard® bottles made from 100 percent post-consumer recycled content. Rainbow Light is the first and only natural supplement brand to use these bottles, though they welcome inquiries from the industry. "We would love it if every supplement company followed our lead in this," explains Rainbow Light president Linda Kahler. "The more manufacturers that embrace this technology and create greater demand for recycled material, the sooner we can reach the goals set by the IPCC to slow global warming to an acceptable level."

In 2011, Green Dog Naturals completes the transition to new Eco•Guard tubs with a 92 percent lower carbon "pawprint". Green Dog Naturals offers pet owners a line of pure and potent canine supplements that address the four most-common canine health concerns: Healthy Motion® for joint health, Whole Dog Daily® for digestion and longevity and Complete Calm™ for maintaining calm and relaxation. Rainbow Light ensures the highest quality, safety and purity of its products. Manufactured in the U.S.A. at Rainbow Light's certified organic production facility, Green Dog Naturals are free of fillers like wheat, corn and soy, and follow Good Manufacturing Practices (GMP) set by the Food and Drug Administration.

For more information about Rainbow Light, visit www.rainbowlight.com.

GreenDog Naturals. Better for Pets. Better for the planet.

Media Contact:

Sharon Dressen
Senior Manager Education & Outreach