Rainbow Light and Vitamin Angels Share Commitment to Fight Malnutrition Globally
SANTA CRUZ, Calif. - (February 4, 2011) - Rainbow Light Nutritional Systems, a platinum-level, founding sponsor of Vitamin Angels, is committed to fighting malnutrition globally. In 2010, Rainbow Light donated 4 million vitamins to women and children in impoverished communities worldwide. Rainbow Light has donated well over 20 million prenatal and children's multivitamins since partnering with Vitamin Angels, and expects to increase donations to 5 million vitamins in 2011.
Rainbow Light was the first sponsor to institutionalize donations as a ratio of sales. For every ten bottles of Rainbow Light's prenatal multivitamins and Kid's One multivitamins sold, Rainbow Light contributes one bottle to Vitamin Angels, providing women and children in need with daily essential micronutrients to ensure maternal health and the healthy physical and cognitive development of the child.
For example, Rainbow Light's Prenatal One Multivitamin/Mineral provides a balanced micronutrient profile, including vitamin A, important minerals and extra folic acid, vitamin D and iron. Ginger, enzymes and probiotics help soothe the stomach and build a healthy immune system for both mother and baby.
"Children who are properly nourished are more likely to thrive physically and are able to take advantage of educational opportunities," explains Rainbow Light President Linda Kahler. "In impoverished areas, mother's milk is often the primary nutrient source during the first few years of a child's life. If the mother is undernourished, her child is also apt to lack adequate nutrient intake. This is why prenatal multivitamins are so important for women and their children."
By providing children under age 5 as well as pregnant and lactating women with daily doses of multivitamins, Vitamin Angels anticipates reduction in stunted growth, anemia, vitamin A deficiency and chronic malnutrition, resulting in reduced clinic visits and hospitalization, increased school attendance and decreased morbidity and mortality rates.
These nutritional supplements provide critical support to women and children who often subsist on such minimal diets as one bowl of rice and beans per day. Diets fundamentally lacking essential nutrients found in fresh fruits, vegetables and meat result in debilitating deficiency diseases. Especially in children five and under, something as common as a simple infection or diarrhea can lead to life-threatening illness.
In 2010, Rainbow Light donations to Vitamin Angels went primarily to Haiti and Ivory Coast. In 2011, their Kid's One Multivitamin donations will expand to benefit a program in Ethiopia.
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About Rainbow Light® Nutritional Systems, Inc.: Rainbow Light Nutritional Systems, a leader and innovator in natural nutrition and vitamins since 1981, is best known as the manufacturer of the No. 1 selling natural Just Once® multivitamin line, featuring Women's One™, Men's One™ and Prenatal One™. The $60 million Santa Cruz-based company is dedicated to delivering bio-balanced™, all-natural, food-based formulas that are potent and digestion-enhanced. Rainbow Light - making a difference for people, pets and planet.
For more information on Rainbow Light Nutritional Systems, call 1-800-571-4701, or visit www.rainbowlight.com
About Vitamin Angels Vitamin Angels is dedicated to reducing child mortality worldwide by advancing availability, access and use of essential micronutrients, especially vitamin A, to newborns, infants and children under five. In 2011, Vitamin Angels will connect over 30,000,000 children with the vital nutrients they need as a foundation for good health. To learn more about global malnutrition, micronutrient deficiencies, and Vitamin Angels™ solution for change, visit www.vitaminangels.org.
Media Contact:
Sharon Dressen
(330) 472-3768 or sharond@rlns.com
Manager Product Information, Education and Outreach
