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Rainbow Light Celebrates 25 Years of Prenatal Leadership with Dream Vacation Giveaway

Rainbow Light Celebrates 25 Years as the Leading Natural Prenatal Vitamin Brand by Giving Away a Dream Vacation to Santa Cruz

Most Trusted Natural Vitamin Brand to Increase Vitamin Donations through its Circle of Care Program 

SANTA CRUZ, Calif. (May 7, 2014)─ Rainbow Light Nutritional Systems, the number-one most trusted natural vitamin brand, today celebrated 25 years as the leader in natural prenatal vitamin nutrition, just in time for Mother’s Day. To celebrate, the company will give away a dream vacation for one lucky family to Santa Cruz, California to raise awareness for global under-nutrition including hidden hunger in America.

Life-Changing Nutrient Support During the First Thousand Days  
The giveaway contest will dramatically expand Rainbow Light’s vitamin donations to women and children in the U.S. and abroad. Studies show that sound vitamin nutrition during the thousand days starting at conception through a child’s second birthday provides a critical opportunity to permanently change lives for the better. Vital nutrient support during this window of rapid brain growth sets the stage for cognition and learning throughout life.

Snap, Share, Win and Change a Life  
People who participate in the company’s “Snap, Share & Win” promotion are automatically entered to win prizes, including the grand prize: an all-expenses-paid dream vacation for four to Rainbow Light’s home town, Santa Cruz, California. For every entry Rainbow Light receives, the company will support one healthy pregnancy by donating a nine-month supply of vitamins through Vitamin Angels. Entry is easy, just snap a photo with a family member or friend and share it on Rainbow Light’s Facebook page, which will also feature important facts about prenatal nutrition throughout the month. Rainbow Light has also published a prenatal microsite, which contains valuable information, as well as special coupon offers from the leader in natural prenatal vitamin nutrition.

7 Common Pregnancy Myths 
1. You must “eat for two” now!
Fact: Only about 300 extra calories per day (about ¼ cup almonds + one serving plain yogurt) are needed in the second trimester, increasing to 500 calories in the third trimester. 
2. Only women need to take supplements before pregnancy.
Fact: Folic acid is now thought to be an important supplement in male fertility. Researchers at the University of California, Berkeley found that men had a higher rate of chromosomal abnormalities in their sperm when their diet was low in folic acid. 
3. Pregnant women and children in the U.S. are not at risk of under-nutrition.
Fact: One in six Americans does not have access to enough food. A lack of adequate nutrition negatively affects children’s physical and cognitive health. 
4. Pregnant women should avoid exercise.
Fact: Regular, moderate exercise is good for you and your baby. Of course, you should check with your health care provider before starting any exercise regimen. 
5. Pregnant women should avoid eating fish.
Fact: Omega-3 fatty acids, which are concentrated in fish, are good for your baby’s developing brain (and your brain too)! If you’re worried about mercury and other contaminants, try an omega-3 supplement that’s high in DHA or limit your servings of low mercury fish to 2 per week. 
6. Women over 35 have a significantly increased risk of having a baby with birth defects.
Fact: If you are 35, you have a 99.7 percent chance of not having a baby with Down syndrome; if you are 45, you have a 97 percent chance of not having a baby with Down syndrome. 
7. You can’t get pregnant while you are breastfeeding.
Fact: Yes, you can.

7 Surprising Pregnancy Facts 
1. Studies show that 70 percent of neural tube birth defects could be prevented with folic acid supplementation. 
2. Baby’s spinal cord forms in the first 28 days of pregnancy, when many women don’t yet know they are pregnant. You should start taking a daily prenatal multivitamin that delivers 800 micrograms of folic acid before or as soon as you begin trying to conceive. 
3. 90 percent of fetal growth happens in the last half of your pregnancy. 
4. New nursing mothers require 500 extra calories per day to support milk production. 
5. When calcium levels in mom's blood are not adequate for her needs and those of her child, calcium deposited in her bones is withdrawn for milk production. 
6. In the past 20 years, the number of first-time mothers over the age of 35 increased by 64 percent, accounting for 675,000 babies born each year. 
7. According to the CDC, young moms are more likely to have postpartum depression than older moms.

Circle of Care, Caring for People and Planet 
As the founding supporter of Vitamin Angels and in partnership with the World Health Organization, Rainbow Light has provided life-changing nutrients to women and children around the world for 20 years through their 10-to-1 donation program. For every 10 bottles of its market-leading prenatal line and Kid’s One vitamins sold, the company extends its reach to one mom or child in need. This year Rainbow Light has welcomed key natural trade partners into its Circle of Care, corporate social responsibility (CSR) program. The partnerships will be instrumental in escalating donations of life-saving nutrients to the hundreds of thousands of women and children in need in the U.S. and abroad.
About Rainbow Light®
Rainbow Light is the number-one most trusted natural vitamin brand. All Rainbow Light formulations are research-backed to deliver optimal health benefits with a blend of superfood concentrates, organic spirulina and herbal extracts. Plant enzymes, probiotics and botanicals are added to enhance digestion and nutrient absorption for the Rainbow Light difference, a difference you can feel. To learn more about Rainbow Light’s wellness formulas and the Circle of Care, CSR program visit: www.rainbowlight.com and facebook.com/RainbowLightNS

Media Contact: 
Sharon Dressen
Senior Manager Education & Outreach