Your Herbal Rx
Rainbow Light Makes it Easy to Safely Address Common Health Concerns with Herbal Prescriptives & New Herbal IQ Guarantee
Santa Cruz, Calif. (March 9, 2011) - Consumer interest in herbal remedies remains strong, with sales expected to exceed $93 billion by 2015, according to the new report released this year from Global Industry Analysts, Inc. However, choosing the correct product to meet specific health needs can be confusing to consumers without the guidance of an herbalist or practitioner familiar with herbal medicine. Conflicting or negative reports in the media about herbal products adds to the uncertainty. Rainbow Light takes the guesswork out of choosing herbal remedies with its Herbal Prescriptives™ line of condition-specific formulas featuring the unique Herbal IQ™ Guarantee.
Herbal Prescriptives Featured Formula
New! Rhodiola Recharge™ supports renewed energy and optimal adrenal health while replenishing the body and helping to reduce the effects of stress. An adaptogenic botanical blend of rhodiola, American ginseng, ashwaganda and eleuthero support improved immunity, digestion, metabolism and brain function, while amino acid L-tyrosine and coenzymate B vitamins promote a positive mood.
Herbal Prescriptives unveil a fresh look in 2011 with a new design in exclusive, square Eco•Guard™ bottles that reduce the carbon footprint by 92 percent, according to the Container Recycling Institute. Clearly named products, such as Allergy Rescue™, Pain-Eze™ and PMS Relief™, display the lead herb on the front panel, engaging consumers and making it easy to choose the correct, targeted product.
Rainbow Light's new Herbal IQ Guarantee inspires consumer confidence with a rigorous quality assurance program:
- Qualified herbalists perform a thorough research review of the selected herbs and combinations.
- Each product delivers therapeutic, research-based potencies and combinations formulated by fourth-generation herbalist Christopher Hobbs, Ph.D., L.Ac.
- All ingredients go through rigorous identity verification and purity testing at our GMP-compliant, certified organic, USA-based facility.
"Since it is challenging for most consumers to purchase herbal ingredients and combine them into the correct potencies for home use, I've formulated Herbal Prescriptives to provide safe, effective solutions," says Christopher Hobbs, Director of Herbal Science at Rainbow Light. "In my 30 years of clinical practice and through my PhD research, I've studied the pharmacology and chemistry of herbal medicine to ensure efficacy and safety for the consumer."
For more information on Rainbow Light's Herbal Prescriptives product line visit: www.rainbowlight.com.
Media Contact:
Sharon Dressen
(330) 472-3768 or sharond@rlns.com
Manager Product Information, Education and Outreach
