Rainbow Light was founded in 1981 in beautiful Santa Cruz, California by a team with a passion for providing healthy nutritional supplements grounded in the power of nature. From the beginning, Rainbow Light has created natural supplements that make a difference in the health and well-being of our customers while promoting sustainable practices for planetary health and contributing to the fight against global malnutrition.
Our supplements are and have always been based in nutritious, whole foods. We carefully combine pure food and botanical extracts with nutrients to support all systems of the body, at potencies appropriate for the specific health objective. Plant enzymes and probiotics are added to enhance digestion and nutrient absorption for increased energy.
One of the most important ingredients in our line today, spirulina was the first product Rainbow Light offered. Spirulina is a nutritional powerhouse derived from algae: sustainably grown, pure, with easily digestible cell walls. Spirulina is naturally rich in vegetarian protein, B vitamins, antioxidants and omegas. Spirulina forms part of the food base in every one of our multivitamin products, along with a customized blend of citrus bioflavanoids, kale, beet, ginger and other targeted superfoods specific to each formula. In fact, Rainbow Light’s name originates with spirulina. In the early days, during nutritional content testing procedures, we discovered that spirulina refracted all the colors of the rainbow under a light spectrophotometer. These rainbow colors revealed the full spectrum of nutritional constituents present in spirulina. Inspired by the power of nature, viewed through the lens of science, our brand name was born!
From the beginning, we have been committed to fighting global malnutrition through our long partnership with Vitamin Angels and our involvement with the Santa Cruz Food Bank and Homeless Garden project.
We have also taken environmental stewardship seriously from the start. We commissioned our first packaging sustainability analysis in 1990, which indicated that plastic bottles had the lowest impact on the environment at that time. Our packaging has continued to evolve, resulting in our 2010 transition – as the first and only supplement brand – to 100% post-consumer recycled EcoGuard™ bottles that are also 100% recyclable. The EcoGuard conversion has reduced our bottle carbon footprint by 92%. EcoGuard also reduces the need for virgin plastic production from fossil fuels and keeps 10 million bottles out of our oceans and landfills every year.
Today, we continue our natural products leadership with innovative formulas that deliver research-proven ingredients, always safety and purity tested in our production facility in Sunrise, Florida. These products are formulated based on the latest nutritional science to ensure appropriate potencies and optimal combinations for absorption, utility and effectiveness. We’re proud to offer the best-selling prenatal, women’s and men’s supplements and we hear from our customers repeatedly that they never felt a difference from a multivitamin – until they tried ours. Welcome to our website and please connect with us on Facebook, Twitter and follow our newsletters to stay in touch.
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