Fighting Global Malnutrition
Since 1994, we have donated over 69 million prenatal tablets worldwide, reaching an estimated 100,000 women, including programs in Haiti, Ivory Coast, Guatemala, Peru, Dominican Republic, Philippines and Kenya. As our Prenatal One™ has become the best-selling natural prenatal supplement, donations have grown as well to over 4 million annually.
In an effort to make ongoing contributions in the area of maternal health that Vitamin Angels could count on for the long-term, Rainbow Light worked in concert with Vitamin Angels to support an innovative, high-impact global aid program to fight malnutrition and improve maternal and infant survival rates in impoverished communities.
We tied our donations to sales of Prenatal One, and have seen exponential increases in annual donations as sales continue to grow. Our model for corporate giving is scalable, successful, and has since inspired numerous corporate sponsors.
In 2011, we expanded our program to include children's health, putting in place an ongoing donation program for our Kids' One™ multivitamin, currently reaching children in Dominican Republic, Mexico and Ethiopia. We hear from our partners at Vitamin Angels about the "chubby babies" they see on distribution trips to villages where women and children were previously suffering from malnutrition and have now received prenatal and children's multivitamins to supplement their daily diets.
In 2016, Rainbow Light introduced the 1% for Global Good program, pledging to donate 1% of all product sales in the form of multivitamins for women and children in food-insecure regions around the world. With this new program, contributions to Vitamin Angels will more than double going forward.
A Local Contribution
We support the Santa Cruz County Second Harvest Food Bank with ongoing food donations and sponsored employee time off to work in the centers.
30 years ago, Rainbow Light commissioned the first environmental impact study to establish best practices for reducing our packaging footprint. From there, we partnered with leaders in sustainable packaging to develop our trademark, 100% post- consumer-recycled Eco-Guard® bottles. These bottles are BPA-free.
Our EcoGuard bottles have helped us achieve our sustainability goals by reusing post-consumer plastic and encouraging our customers to recycle our bottles. We've also been able to drastically reduce our carbon footprint by 92% and keep an estimated ten million plastic bottles from entering the waste stream each year. We take a stand for More Ocean, Less Plastic.
Save Our ShoresAdvocacy - Awareness - Action
As part of our environmental stewardship initiative, we have adopted Natural Bridges Beach in Santa Cruz County, California. Through monetary donations and regularly scheduled beach clean-up events, we are committed to protecting our marine environment and the health of the planet.
Save Our Shores is a non-profit marine conservation organization with a mission to care for the marine environment through ocean awareness, advocacy and citizen action.