Hobbs Plans to Further Elevate Science Platform of Most Trusted Vitamin Brand

SANTA CRUZ, Calif. (June 4, 2014) ─ Rainbow Light Nutritional Systems, the number-one trusted natural vitamin brand, is pleased to announce Dr. Christopher Hobbs' new expanded role as Director of Integrative Science. He holds a doctorate in Integrative Biology from University of California, Berkeley. Hobbs brings deep knowledge and research discipline to the science platform at Rainbow Light – a company already known for prioritizing nutritional science.

"I've been formulating exclusively with Rainbow Light since 1984," said Hobbs. "It takes advanced training and access to the complete body of published nutritional research for effective evaluation and interpretation of the science. As research on herbal and nutritional supplements grows, continual review of the evidence behind all of the ingredients in Rainbow Light formulas is required to ensure the utmost safety, efficacy and high quality standards of our products. I am honored to be able to contribute both effective formulas and valuable information that empowers people to take charge of their health."

Hobbs is a fourth-generation herbalist, licensed acupuncturist and botanist. With more than 35 years of clinical experience in herbal medicine, Hobbs has authored 25 books, including Women's Herbs, Women's Health and his most recent, Grow It, Heal It, published by Rodale Books in 2013. Hobbs' book Medicinal Mushrooms for Cellular Defense, Immunity and Longevity is now available to download free on the company's Facebook page. He shares his knowledge of herbal medicine with consumers and educators all over the world through lectures, and utilized his expertise in this field to found the Institute for Natural Products Research. He also serves as a consultant to the herb industry.

Additionally, Hobbs has taught at universities and medical schools, such as Stanford Medical School, Yale Medical School, Bastyr University and the National School of Naturopathic Medicine. For six years, Hobbs taught in the Integrative Biology Department at the University of California, Berkeley as a Ph.D. candidate. His research involved phylogenetics, evolutionary biology, phytochemistry, and ethno pharmacology. In 2005, he was the recipient of the Natural Products Association's Clinician Award.

For more information on Rainbow Light and its products, visit www.RainbowLight.com.

About Rainbow Light®
Rainbow Light® is the number-one most trusted natural vitamin brand. All Rainbow Light formulations are research-backed to deliver optimal health benefits with a blend of superfood concentrates, organic spirulina and herbal extracts. Plant enzymes, probiotics and botanicals are added to enhance digestion and nutrient absorption for the Rainbow Light difference, a difference you can feel. To learn more about Rainbow Light's wellness formulas and corporate social responsibility initiatives visit: www.rainbowlight.com and facebook.com/RainbowLightNS.