First-time mothers over the age of 35 have increased more than 64% over the last 20 years1

SANTA CRUZ, Calif. (September 18, 2013) — A result of balancing motherhood, careers and everything in between, more women are getting pregnant later in life. Rainbow Light, the number one-selling natural prenatal vitamin brand for 25 years, today introduced Embrace Prenatal 35+, a first-of-its-kind prenatal multivitamin specially formulated to address the unique nutritional needs of moms-to-be over 35 years old.

"We've been dedicated to providing optimal nutrition for women and their families for over 30 years, and take special pride in our trusted role as the leader in natural prenatal nutrition. With more expectant moms breaking convention and pushing beyond traditional barriers than ever before, we knew it was time to develop the first whole food prenatal supplement for women over 35," said Linda Kahler, Rainbow Light's president. "Embrace Prenatal 35+ delivers revolutionary pregnancy support by offering complete, targeted nutrition specifically for the 35+ mom and baby from conception through nursing—allowing women to embrace pregnancy with confidence at any age."

Joining Rainbow Light's number one-selling line of natural women's, men's and teen multivitamins, the new Embrace Prenatal 35+ provides clinically researched nutrient potencies developed by best-in-class formulators to nourish and protect mom and baby throughout pregnancy and nursing. Embrace addresses the complex needs and conditions associated with mature pregnancies and the developing baby through the following benefits:

  • Builds blood cells, enhances circulation and strengthens connective tissue with a bioflavonoid blend, plus vitamins K1 and K2, zinc and non-constipating iron, which are needed for conception and throughout pregnancy and breastfeeding
  • Forms healthy brain, eyes, nerves, bone and teeth with folic acid, algae-sourced calcium, lutein, choline and vitamin B's, D and K
  • Promotes normal, healthy blood sugar levels with vitamin C and chromium, essential for the
  • 35+ mom-to-be
  • Naturally energizes tired moms with whole foods, greens and vitamin B-complex
  • Helps ease common pregnancy conditions such as nausea, muscle aches and tension with soothing chamomile, lavender, ginger and magnesium

Embrace Prenatal 35+ is now available in natural retailers and specialty stores nationwide for a suggested retail price of $19.99 and $49.99 for 30 and 90 vegetarian capsules, respectively. Embrace is free of gluten, wheat, dairy, eggs, nuts, soy, fish, shellfish and sugar. For more information on Rainbow Light and the first and only prenatal vitamin for women 35+, visit

1National Health Statistics Reports, Fertility of Men and Women Aged 15–44 Years in the United States: National Survey of Family Growth, 2006–2010

About Rainbow Light®
Founded in 1981 in Santa Cruz, Calif., Rainbow Light® is a pioneer of the natural industry's number one-selling women's and prenatal multivitamins. Rainbow Light understands that women are the CEOs of their families' health. Its customized wellness solutions give every woman the edge she needs to nurture herself and those within her circle of influence. Rainbow Light's best-in class formulating experts have created a superior line of food-based supplements that deliver uncompromised performance through therapeutic, clinically-researched potencies and combinations.

Formulated with enzymes, botanicals, probiotics and superfood concentrates, these supplements deliver meaningful health benefits and optimal nutrients that transform well-being and empower every woman to take charge of her family's health. With a long history of environmental stewardship, Rainbow Light is committed to operating sustainably by becoming the first vitamin brand to convert to bottles made from 100-percent post-consumer recycled material which are BPA-free, FDA approved and 100 percent recyclable. Rainbow Light products are available at natural retailers and specialty stores throughout the U.S., including Whole Foods Markets, Super Supplements, Sprouts, MOM's Markets, Mrs. Greens, Pharmaca, Vitamin Shoppe and Earth Fare, and online at the company's website.

Media Contact:
Sharon Dressen
Senior Manager Education & Outreach