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Launch of New 35+ Mom & Baby Formula and Prenatal & Postnatal Protein Marks 30 Years of Leadership in Prenatal Nutrition

SANTA CRUZ, Calif. (August, 17 2016) ─ Rainbow Light, the leading natural prenatal vitamin brandƗ today added two new formulations to its best-selling prenatal suite: 35+ Mom & Baby, the first and only one-per-day prenatal multivitamin specifically formulated for expectant mothers over 35, and Prenatal & Postnatal Protein, designed to provide sustained energy from conception through nursing.

35+ Mom & Baby in One Tablet per Day
Giving birth after 35 is more common than ever—up 24% since Rainbow Light launched the industry's first natural prenatal vitamin 30 years ago.1 Prenatal health care is one of the most proactive and manageable ways for women to ensure a happy, healthy pregnancy. Taking into account the unique health requirements of moms 35+, Rainbow Light formulated its newest pre-and-postnatal, food-based multivitamin to provide the necessary nutrients to support mom's healthy blood sugar levels, while promoting circulation and baby's healthy development. 35+ Mom & Baby also provides a highly absorbable, plant-source calcium-mineral complex with 70 trace minerals, choline and folate to promote healthy development of baby's brain, eyes and bones, while helping to soothe muscle discomforts in mom.•

Prenatal & Postnatal Protein – 100% Vegan*
A woman's protein needs can double during pregnancy and nursing2 while calcium requirements increase to 1,300 mg daily.3 Made with organic pea, brown rice and chia protein, each serving of Rainbow Light's vegan Prenatal & Postnatal Protein provides 10 grams of non-GMO plant protein along with calcium and 70 trace minerals for sustained energy. A gentle fiber complex made with plant enzymes and pre & probiotics support digestion and nutrient absorption.

"We've been dedicated to providing optimal nutrition for women and their families for over 30 years, and take special pride in our trusted role as the leader in natural prenatal nutrition," said Lianne Maso de Moya, VP of brand development for Wellnext™ (Not affiliated or related to Wellnx Life Science, Inc.), Rainbow Light's parent company since 2002. "These new products provide targeted nutrition to two important and growing demographics—moms 35+ and mothers preferring vegan options."

To learn more about Rainbow Light, their complete line of prenatal vitamins, and additional product offerings, please visit

About Rainbow Light®
Rainbow Light is the #1 natural multivitamin brand for every life stage.† Each formulation is research-backed to deliver optimal health benefits with a customized blend of superfood concentrates, organic non-GMO spirulina and herbal extracts. Plant enzymes, probiotics and botanicals are added to enhance digestion and nutrient absorption. Through the Rainbow Light 1% for Global Good donation program, every customer is a partner in ending under-nutrition. Each product sale helps provide life-changing prenatal supplements to mothers and babies around the world creating positive ripple effects for generations to come. Rainbow Light is a leader in environmental responsibility. Its 100% upcycled EcoGuard® packaging keeps millions of plastic bottles from oceans and natural habitats every year. To learn more visit: and

1. Source: NCHS Data Brief, May 2014 CDC
2. American Pregnancy Association
3. Web MD, 2015

•These statements have not been evaluated by the FDA and are not intended to diagnose, treat or prevent any disease.

Ɨ Spins data, 12/15 #1 bestselling natural multivitamins for men, women, prenatal, teens, and 50+