Brand Challenges Consumers and Conscious Companies to Say No to Single-Use Plastics
SANTA CRUZ, Calif. (April 22, 2016) ─ Rainbow Light, the leading natural multivitamin brand for every life stageƗ, today launched its Path to EcoGuard environmental health campaign to activate solutions to the consumer packaging crisis and the dire toll plastics are taking on the oceans. In less than 9 years there will be one ton of plastic for every three tons of ocean fish, reports the 5 Gyres Institute, a nonprofit research organization dedicated to design and policy change.
In addition to an award-winning video on the ocean plastic crisis, Rainbow Light has launched a microsite to provide free sourcing and operational information on its trademarked EcoGuard(TM) 100% recycled bottles to help other conscious companies evaluate sustainable packaging options. EcoGuard packaging is FDA approved food grade, BPA-free recycled plastic and now helps Rainbow Light keep approximately 10 million plastic bottles from polluting waterways and natural habitats every year.
"25 years ago, Rainbow Light commissioned the industry's first environmental impact study to establish best practices for reducing its packaging footprint, and it was clear that single-use plastic was the worst offender," said Ildiko Kiss, general manager of Rainbow Light. "Rainbow Light also learned that converting to recycled plastic containers would reduce its carbon footprint seven-fold over any other alternative."
Rainbow Light worked with leaders in sustainable packaging to refine EcoGuard 100 percent recycled bottles which have now reduced the company's carbon footprint by a healthy 92%. "By providing conscious companies ready access to our container suppliers, Rainbow Light hopes to speed positive change and create a forum to explore solutions to protect the precious health of our oceans for future generations," Kiss said. Currently, up to 95% of plastic packaging — valued at $120 billion— is lost after one use. The irony is that recycling plastic can take 90 percent less energy than making plastics from raw materials.
5 Gyres Institute has documented upwards of 270,000 tons of plastics floating in the world's oceans. "We've turned our oceans into a plastic smog" explains Anna Cummins, founder of the 5 Gyres Institute. "Plastic doesn't biodegrade, but it does photodegrade, meaning sunlight and wave action turn plastic into sand-sized particles that stay in our oceans for decades. These plastics are easily mistaken for food by foraging animals, and enter the food chain that sustains us. By polluting the oceans and waterways, we're really polluting ourselves."
Along with the live microsite and video series, Rainbow Light will feature podcasts on ocean health on its Transformational Wellness Network, and host consumer training events at select natural retailers. To jump start consumer awareness and advocacy, in honor of Earth Day, Rainbow Light is sponsoring the Earth Day Gratitude project, a free downloadable anthology from leading thinkers envisioning our sustainable future.
The Path to EcoGuard follows a 2015 partnership with 5 Gyres, Whole Foods Markets and other conscious brands in a #BantheBead campaign that helped raise consumer awareness around plastic microbeads present in many conventional toothpastes and exfoliating products. On December 28th, 2015, President Obama signed the Microbead Free Waters Act of 2015, banning the sale of microbeads in the United States forever.
To learn more about Rainbow Light's Path to EcoGuard campaign and how to get involved, visit RainbowLight.com/ecoguard
About The 5 Gyres Institute
The 5 Gyres Institute is a nonprofit organization that has led the effort to research marine plastic pollution and to find solutions for regaining a plastic-free ocean. 5 Gyres' mission is to empower people to become leaders in combating the global health crisis of plastic pollution. Utilizing research-based scientific findings, 5 Gyres engages corporate partners, policymakers and the general public to reduce plastic pollution by improving product design and recovery systems and by highlighting individual responsibility for plastic waste.
About Rainbow Light®
Rainbow Light is the #1 natural multivitamin brand for every life stage.† Each formulation is research-backed to deliver optimal health benefits with a customized blend of superfood concentrates, organic non-GMO spirulina and herbal extracts. Plant enzymes, probiotics and botanicals are added to enhance digestion and nutrient absorption for a difference you can feel. Through the Rainbow Light 1% for Global Good donation program, every customer is a partner in ending under-nutrition. Each product sale helps provide life-changing prenatal supplements to mothers and babies around the world creating positive ripple effects for generations to come. Rainbow Light is a leader in environmental responsibility. Its 100% upcycled EcoGuard™ packaging keeps millions of plastic bottles from oceans and natural habitats every year. To learn more visit: www.rainbowlight.com and facebook.com/RainbowLight.
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