Pioneer and Leader of Natural Food-Based Vitamins Inducted into Hall of Legends and Presented with Founding Supporter Award by Vitamin Angels

SANTA CRUZ, Calif. (March 12, 2014) — Rainbow Light Nutritional Systems, the number-one trusted natural vitamin brand, was celebrated as an industry vanguard at two separate events during Natural Products Expo West, in Anaheim, Calif. March 6-9.

Rainbow Light Honored for 20 Years of Fighting Global Malnutrition

During its 20 Year Celebration event held at Angels Stadium on Thursday, March 6, Vitamin Angels® presented Rainbow Light with its Founding Supporter Award in recognition of two decades of work together toward the goal of ending global malnutrition. Since 1994, Rainbow Light has provided lifesaving and life changing nutrients to mothers and babies around the world, donating more than 37 million vitamins to the organization's efforts. Children under five, pregnant women and new mothers are the most vulnerable to vitamin deficiencies, with more than forty-five percent of all childhood deaths attributable to malnutrition. To help support this cause in 2013, Vitamin Angels connected nearly 30 million children in 45 countries, such as Haiti, South Africa, Kenya, Ethiopia, Dominican Republic and Peru, as well as in the U.S., with the vital nutrients they need to build the foundation for good health.

"Linda Kahler from Rainbow Light was the first person I called when I started Vitamin Angels twenty years ago. She said yes that day and has continued to say yes ever since," said Howard Schiffer, Vitamin Angels' founder and president. "Rainbow Light's commitment to healthy mothers and children is truly at the heart of their company; it's been helping make our work possible since day one."

New Hope Natural Media Inducts Rainbow Light's President and CEO into the Hall of Legends

In a celebration of natural products luminaries on Friday, March 7, at the Anaheim Hilton, Rainbow Light's president and CEO, Linda Kahler, was inducted into the Hall of Legends—an award which recognizes individuals who have made a significant contribution to the development and evolution of natural products—at the third-annual "green carpet" awards ceremony.

"Our mission from the start has been to build a stronger state of health for our customers, trade partners, global community and planet," Kahler said in her acceptance speech. "Every business decision Rainbow Light has made, from pioneering food-based vitamins and becoming founding supporters of Vitamin Angels, to introducing our trademark, 100 percent post-consumer recycled Eco-Guard™ bottles, has focused on this mission. Transformative formulas, natural products leadership, high-impact global aid and environmental stewardship are part of our corporate DNA and it is an honor to celebrate that here tonight."

For more information on Rainbow Light and its products, visit

About Rainbow Light®
Rainbow Light® is the number-one most trusted natural vitamin brand. All Rainbow Light formulations are research-backed to deliver optimal health benefits with a blend of superfood concentrates, organic spirulina and herbal extracts. Plant enzymes, probiotics and botanicals are added to enhance digestion and nutrient absorption for the Rainbow Light difference, a difference you can feel. To learn more about Rainbow Light's wellness formulas and its Circle of Care corporate social responsibility program, visit: and

Media Contact:
Sharon Dressen
Senior Manager Education & Outreach