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Rainbow Light® The Origin of the Name

Rainbow Light was founded in 1981 in beautiful Santa Cruz, California by a team of individuals with a shared passion for providing healthy nutritional supplements grounded in the power of nature.

The Rainbow Light name ties back to the first product we offered—spirulina. In the early days, during nutritional content testing procedures, our researchers discovered that spirulina refracted all the colors of the rainbow under a light spectrophotometer. These rainbow colors revealed the full spectrum of nutritional constituents present in spirulina. Inspired by the power of nature, viewed through the lens of science, our brand name was born.

Today, spirulina forms part of the food base in every one of our multivitamin products, along with a customized blend of nutrients and targeted superfoods specific to each formula.

Spirulina forms part of the food base in every one of Rainbow Light's multivitamin products

Rainbow Light Mission and Core Business Principles

For over 30 years, Rainbow Light has been dedicated to creating supplements that make a difference in the health and well-being of our customers, while promoting sustainable practices for planetary health and contributing to the fight against global malnutrition.

Our mission is to be the performance leader in building a stronger state of health for our customers, natural trade partners, global community and planet. Four core principles drive our business:

  • Formulas for Transformational Wellness

  • Natural Products Leadership

  • High-Impact Global Aid

  • Sustainability & Environmental Stewardship

Innovation and Industry Leadership

Rainbow Light is synonymous with natural health and nutrition. Our reputation as the #1 Most Trusted Natural Vitamin Brand† is the result of consistent innovation that began when we created the food-based natural vitamin category and continues to this day.

We continue our natural products leadership with innovative formulas that include clinically researched ingredients, tested and manufactured in our production facility in Sunrise, Florida. These products are formulated based on the latest nutritional science to ensure appropriate potencies and optimal combinations for absorption, utility and effectiveness.

As new scientific research sheds light on key ingredients, our product offering evolves. Year after year, Rainbow Light introduces fresh new choices of effective nutritional products for every age, life stage, and health concern.

† Independent Study, Wiest & Co., 2014